Legal
Privacy Policy
Last updated: May 17, 2026
1. Introduction
Perfect White Smile ("we," "our," or "us") is committed to protecting the privacy and confidentiality of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or contact our practices in Beverly Hills, California, and London, United Kingdom. By using our website, you consent to the practices described in this policy.
2. Information We Collect
We collect information you voluntarily provide to us through our contact forms, consultation requests, and other interactions. This may include your name, email address, phone number, postal address, and details about your dental health concerns or treatment preferences. We do not collect sensitive health information through this website; any medical or dental history you choose to share is provided at your own discretion. We also collect standard web analytics data such as IP address, browser type, and pages visited to improve our website performance.
3. How We Use Your Information
We use your information to respond to your inquiries, schedule appointments, provide treatment planning information, and communicate about our services. With your explicit consent, we may send you marketing communications about promotions, educational content, or practice updates. You may opt out of marketing communications at any time by contacting us or using the unsubscribe link in our emails. We will never use your information for purposes incompatible with those for which it was collected.
4. Information Sharing
We do not sell, trade, or rent your personal information to third parties. We may share your information with trusted service providers who assist us in operating our website and practice, such as appointment scheduling platforms and email communication services, provided they agree to maintain the confidentiality of your information. We may also disclose information if required by law or to protect the rights, property, or safety of our practice, our patients, or others.
5. Data Security
We implement industry-standard security measures to protect your personal information, including SSL encryption for data transmitted between your browser and our servers. Our website is hosted on Cloudflare's secure infrastructure, which provides additional layers of DDoS protection and data encryption. While we strive to protect your personal information, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.
6. Your Rights
You have the right to access the personal information we hold about you, request correction of inaccurate data, and request deletion of your information, subject to applicable legal and regulatory retention requirements. If you are in the UK, you have additional rights under the UK GDPR, including the right to data portability and the right to object to processing. To exercise any of these rights, please contact us using the information below. We will respond to your request within the timeframe required by applicable law.
7. Third-Party Services
We use Web3Forms to process contact form submissions. When you submit a form on our website, your data is transmitted to Web3Forms and then forwarded to us via email. Web3Forms processes your data in accordance with their own privacy policy. We recommend reviewing their practices before submitting personal information through our contact forms.
8. International Visitors
Our practice operates in both the United States (Beverly Hills, California) and the United Kingdom (London). If you visit our website from outside these jurisdictions, your information may be transferred to and processed in the US or UK. We comply with applicable data protection laws in both jurisdictions, including the California Consumer Privacy Act (CCPA) and the UK General Data Protection Regulation (UK GDPR). For UK visitors, we ensure that appropriate safeguards are in place for any cross-border data transfers.
9. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on this page with a revised "Last updated" date. We encourage you to review this policy periodically.
10. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Phone: +13105551234
Email: info@perfectwhitesmile.com
Beverly Hills Office:
421 N Rodeo Drive Suite T-7
Beverly Hills, CA 90210
US
London Office:
60 Harley Street
London, W1G 7GG
UK